Zine 21 December 2015
Branding 360 for indian Zine Magazine
Zine is an on-line magazine specially intended for Indian women. It provides a virtual venue for sharing information and promoting their personal development. Highly engaging, this magazine addresses a wide variety of relevant topics, such as the challenges, success stories and aspirations of Indian women.
8 Bis designed the logotype (the signature) of this new magazine and the Brand Design Guidelines. The signature is understated, yet elegant. It evokes femininity and quality. The web platform is based on a portal concept. The streamlined web architecture emphasizes feature articles as well as visual layouts showcasing the articles and photo stories.
Particular effort was made to ensure user-friendly, hassle-free reading on mobile devices. Because of how this portal is used in India, a responsive web site was required to meet local needs.