Boris snowboard 22 December 2015
Proposed Graphic Designs for a Limited Series of Snowboards Signed Boris
Alezane communication mandated 8 Bis to take part in the artistic direction and graphic design of a proposed series of snowboard models for its client Boris. This project was both a creative and visual exercise not unlike painting, because our team gave creativity free rein.
Our team designed two creative propositions reflecting the rebellious, yet creative side of Boris. The slogan “Born to Be Free” is an effective positioning statement for this committed, revolutionary brand of beer.
Boris was created in Montréal, Quebec, in 2003. From the outset, Boris was positioned as a revolutionary brand to secure a unique niche for this outstanding brewer in the world of Canadian beer. Still today, Boris assumes its vanguard position and continues to call people to action!